A well-executed marketing approach to tourism advertising. Do you think it's genuinely shot on site in real-time? AdWeek doesn't; read their thoughts on the matter.
http://www.adweek.com/adfreak/yodeling-country-man-charms-stressed-city-dwellers-live-ad-swiss-tourism-stunt-165814
http://www.adweek.com/adfreak/yodeling-country-man-charms-stressed-city-dwellers-live-ad-swiss-tourism-stunt-165814
- Category
- SWITZERLAND
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